The name Avaacha is rooted in Ava – a Latin word that means both bird and life. For our debut collection, we’ve drawn from the meaning of life, placing it at the heart of everything we’ve created. An Ode to Life is a quiet tribute to the beauty found in small, everyday moments.

As children, we find joy in the simplest things – a ladybug on a windowsill or shadows dancing across the wall. These fleeting moments feel full and vivid. But as we grow older, we tend to move past them without noticing. This collection serves as a gentle reminder to slow down and rediscover that sense of wonder.

Our Campaign: A True Celebration of Life

We wanted the campaign to reflect this idea in a way that felt honest and natural. So we staged a celebration – a group of children gathered around a cake, blowing out candles, running around, laughing, and just being themselves. The campaign captures children engaging with joy and curiosity,  reflecting the essence of what it means to truly celebrate life

SS25: Designed to Evoke Joy

The collection reflects this spirit. While designing the collection, we kept going back to the original concept for inspiration. We wanted it to evoke an appreciation for life's subtle joys. We used a refined, understated palette, along with playful prints and thoughtful, unexpected details. Each piece is designed to feel easy, expressive, and full of personality - creating a wardrobe that stands out. 

An Ode to Life is a celebration of the overlooked. A reminder that some of the most meaningful experiences come in quiet, passing moments. And when we pause long enough to notice them, even ordinary days can feel magical.

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